JULIO is the philosophy and art of living beautifully in a dark world.
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We’re on a mission bigger than ourselves. The Artificial Empire and its tyranny of efficiency are destroying what makes us human. In a world ruled by artificial pleasures, artificial relationships, and artificial intelligence, JULIO emerges as a humanist rebellion.
JULIO is more than just a name or a meme. It redefines the Epicurean philosophy and la dolce vita. Our vision is simple: chasing pleasure in life and work unlocks the path to virtue and creates a richer world for everyone. Why? Because when you love what you do, your soul is not poisoned by envy or the desire to harm others.
Who is JULIO? It’s anyone who vibes with the ethics and aesthetics of being ambitious, sexy, funny, and caring (ASFC).
We love soaking up the sun, sipping mojitos, and working under the shade of palm trees.
We refuse to be reduced to algorithms, lifeless automation, and predictable mediocrity.
We reject hate, violence, and the glorification of individualism.
Let’s focus on lasting relationships, not transactional ones, because true wealth is not built from accumulation, but from connection. True masculinity and strength are not built from domination, but from unity, character, and affection.
Hit the gym, not for your ego, but to play with your kids longer or help your grandparents carry groceries. Love your work, not for the grind, but for the joy of doing it well. Build economic abundance, not for your ego, but to uplift your community.
We embrace a vision of strength that uplifts, rather than suppresses; one that heals, rather than divides.
JULIO is a return to authenticity where ambition meets joy, where laughter is real, and where life is embraced in its fullest form.
Long term
We envision JULIO as a lifestyle brand that crafts content, original products, and premium experiences to celebrate the essence of being alive.
The next Chanel or Disney of the 21st century will emerge from a meme. Will be JULIO? Join us in shaping culture, not chasing it.
Goosebumps must win over bits. Humans must win over machines.
Be alive.
Live like JULIO.
Believe in JULIO.
Roadmap
Q1 - Q2 2025
Recruiting top artists and creators.
SUMMER 2025
First events and partnerships.
Q4 2025
The first JULIO brand product.